Privacy Policy

Lena Gran Design AB

Org.no.: 559437-8886
Effective Date: [27th March 2026]

This Privacy Policy explains how Lena Gran Design (“I“, “my“, “we”, “us”, “our”) collects, uses, and discloses your personal data in compliance with Swedish law and the General Data Protection Regulation (GDPR) when you visit and interact with our website, www.lenagran.com (the “Service”). By accessing or using our Service, you agree to the practices described herein. If you do not agree with our practices, please do not use our Service.

1. Definitions
Service
The Service refers to the website www.lenagran.com operated by Lena Gran Design.
Personal Data
Any information relating to an identified or identifiable natural person. This includes data that, alone or when combined with other available information, may identify you.
Usage Data
Information automatically collected when you access or use our Service. This includes details such as the duration of your visit, pages viewed, browser type, and IP address.
Cookies
Small data files placed on your device to help us enhance your experience and analyze our web traffic.
Data Controller
Lena Gran Design, which determines the purposes and means of processing your personal data.
Data Processor (or Service Provider)
Third-party companies or individuals who process data on our behalf to help us operate and improve our Service.
Data Subject (or User)
Any individual who uses our Service and whose personal data is processed by us.


2. Information We Collect
We collect various types of data to ensure the best experience when you use our Service. These include:

Personal Data

When using our Service, we may ask you to provide personal details that help us contact or identify you. Such information might include:

  • Email address

  • First and last name

  • Phone number

  • Address, including postal code and city

  • Data from cookies and usage statistics


This information may be used to send you newsletters, marketing communications, or promotional offers. You can opt out of these communications at any time by following the unsubscribe instructions in our emails.

Usage Data

We automatically collect usage data that may include:

  • Your device’s IP address

  • Browser type and version

  • Pages visited on our Service

  • Time and date of your visit

  • Duration spent on pages

  • Unique device identifiers and other diagnostic information

  • Location Data

If you grant permission, we may collect and use data about your geographical location to personalize and improve your experience. This information can be enabled or disabled via your device settings.

Cookies and Tracking Technologies

We use cookies and similar technologies (such as beacons and tags) to track user activity on our Service and gather information that helps us improve its functionality. These tools may include:

  • Session Cookies: to manage your session while you navigate the site

  • Preference Cookies: to remember your settings and preferences

  • Security Cookies: to safeguard our Service


If you prefer not to have cookies stored on your device, you can adjust your browser settings. However, please note that some parts of the Service may not function properly without cookies.

3. How We Use Your Data
Lena Gran Design uses your data for several purposes, including:

  • Providing and maintaining our Service

  • Informing you about changes or updates to our Service

  • Enabling interactive features upon your request

  • Delivering customer support

  • Conducting analysis to improve our Service

  • Monitoring and troubleshooting technical issues

  • Sending you information on news, offers, and events related to our services (unless you opt out)

  • Implementing marketing strategies, including cart abandonment emails, based on your activity


4. Legal Basis for Processing Personal Data
For residents in Sweden and the wider European Economic Area (EEA), our processing of your personal data is based on:

  • Contractual necessity: to fulfill our obligations when you use our Service

  • Consent: where you have provided explicit permission for specific processing activities

  • Legitimate interests: provided that these interests are not overridden by your rights and freedoms

  • Legal compliance: including payment processing and other statutory requirements


5. Data Retention
We will store your personal data only for as long as needed to meet the purposes described in this policy. Personal data may be retained longer if required by law, to resolve disputes, or enforce our policies. Usage Data is typically retained for a shorter period unless used to enhance security or improve functionality.

6. Data Transfers
Your data may be transferred to and maintained on servers located outside your home country. Lena Gran Design will ensure that such transfers are conducted securely and in accordance with applicable data protection laws. By providing your data, you consent to such transfers, provided adequate safeguards are in place.

7. Disclosure of Your Data
We may disclose your personal data under the following circumstances:

  • Business Transactions

  • In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity. We will notify you before any such transfer

  • Legal Obligations

We may disclose your data if required by law, to comply with a court order, or to protect our rights, property, or the safety of our users.

8. Data Security
We implement commercially reasonable measures to protect your data, but no online transmission or storage method is completely secure. We strive to protect your personal data, yet we cannot guarantee its absolute security.

9. Do Not Track Signals
Our Service does not support “Do Not Track” signals. You can control the tracking settings in your web browser, though this may affect some functionalities of our Service.

10. Your Rights Under the GDPR
As a data subject, you have rights under the GDPR, including:

  • Access: Request details of the personal data we hold about you

  • Rectification: Correct inaccuracies in your data

  • Deletion: Request deletion of your personal data

  • Restriction: Request restrictions on the processing of your data

  • Data Portability: Obtain a copy of your data in a structured, commonly used format

  • Objection: Object to the processing of your personal data

  • Withdrawal of Consent: Revoke your consent at any time, where applicable


Before we act on any requests, we may require you to verify your identity. You also have the right to lodge a complaint with a relevant data protection authority.

11. Service Providers
We work with trusted third-party service providers to operate our Service. These providers have access to your data solely for performing tasks on our behalf and are required to maintain confidentiality and security of your information.

Analytics and Marketing

We may use third-party tools (such as Google Analytics and remarketing services) to monitor and improve our Service. You can opt out of these services by adjusting your browser settings or using provided opt-out tools.

Payment Processors

For any paid services, we use secure third-party payment processors. We do not store your payment details, and any payment information is handled directly by these processors in accordance with relevant security standards.

12. Links to Other Websites
Our Service may contain links to third-party websites. We are not responsible for the content, privacy practices, or policies of these sites. We recommend reviewing the privacy policies of any external sites you visit.

13. Children’s Privacy
Our Service is not intended for children under the age of 18. We do not knowingly collect personal data from minors. If you believe that we have inadvertently collected data from a minor, please contact us so that we can promptly remove such information.

14. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date, and, where appropriate, notified via email or through a prominent notice on our Service. We encourage you to review this policy regularly.

15. Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Email: lenagrandesign@gmail.com
Website Contact Page: www.lenagran.com/kontakt
This Privacy Policy is designed to comply with Swedish data protection standards as well as the GDPR. Should any conflicts arise between this policy and Swedish law, the applicable legal provisions will prevail.